Pricing

Short answer: probably. Getting the right message in front of the right audience is what all marketing is supposed to do, and social media might work for you. It’s not for every business, but you should learn if it’s right for you.

In some cases, not using social media marketing can actually harm a business by either not offering social proof by having optimized accounts, or mismanagement of information. Consult a professional.

The Value of Social Media Marketing for Austin Small Businesses

Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through your sales process.

“Legendary service is one of the criteria that sets one company apart from its competitors. It’s the mark of a truly authentic company – you just can’t fake caring!”

Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.

Social Media Marketing Value for B2C or B2B

It’s important for both, but in different ways.

While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content.

As a tool for connecting a business with its customers, however, social media is vital to both.

Facebook is the social media platform of choice for over a billion people worldwide. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well.

As with all Social Media Marketing, your Facebook Marketing strategy is only as good as your Sales Process and the rest of your

Twitter has over 313 million users, and can work for sharing your content and connecting with other influencers in your industry. You must be aware that engagement on Twitter has dwindled over the years. You should definitely test your results before putting big money into it. As Matt Cutts says ““When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.”

LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously (update: as of June, 2016, Microsoft Bought LinkedIn, and things continue to evolve, and Groups is no exception. We’ll see how things go. Again, testing and hiring a consultant to inform your strategy is critical).

Social Media Marketing and SEO

A good Austin SEO company will insist that you do Social Media Marketing along with your SEO efforts, simply because Google likes the social signals.

Social signals are not the be all end all of SEO efforts, of course, but they do matter.

Of course, if your sales process isn’t lined up correctly, then SEO and Social Media are both moot points. All 3 have to work in concert.